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You've Decided To Sell Your Home
As an experienced HomeLife Higher Standards Sales Representative, I know that selling a home can be a confusing and complicated process. Chances are, you have a lot of questions.
Questions like, "Should I sell it myself or use a Real Estate agent?", "How do I price my home?" and "What are the costs to me when I sell my home?". This guide will answer your questions and help you through the process from the day you decide to sell to the day the sale of your home is finalized.
Putting Your Home on the Market
The first step toward putting your home up for sale is to meet with your Real Estate Sales Representative at your home. What we call the "listing appointment". But beforehand, it's important to understand “who's who" and how brokers may co-operate to sell your home.
Listing Broker
An individual Real Estate broker whom the seller hires to represent the seller through a contract called a "listing agreement". The listing Sales Representative is associated with the listing broker. The listing broker is directly paid the listing commission and then splits the commission with the listing Sales Representative.
Selling Broker
This is the individual who produces a buyer for the property and divides the commission with a listing broker. Such a transaction is considered a "co-operative" sale because the house is listed by one broker and a buyer is provided by a second broker. If the listing broker also produces the buyer, then the listing broker receives both listing and selling sides of the commission.
A Little Homework
Before the listing appointment, both the home seller and the listing Sales Representative have some homework to do. While the home seller collects a list of documents requested by the Sales Representative, the listing Sales Representative studies recent area sales of homes comparable to the seller's, and also comparable homes currently for sale.
There's No Place Like Home
At the listing appointment, the listing Sales Representative will want to inspect the entire home and yard to become familiar with its special features and exact floor plan.
You have probably enjoyed living in your home and have been pleased with its many unique features. Your listing Sales Representative will want to tell prospective buyers about the special features of your home and community. Be ready to be specific about schools, churches, daycare, nearby metro, and other desirable community features, as well as home features not readily apparent.
Remember, prospective buyers will be "comparison shopping" and keenly aware of subtle differences in homes for sale in the area. Be sure to tell your listing Sales Representative why yours is special from any home remodelling to afternoon winter sunshine.
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